Skip to main content

Gearing up for Market Season

Eucalyptus Spearmint
          It's finally feeling like spring...in typical Kansas/Missouri fashion, it was 80 degrees on Saturday and dropped to 35 by Sunday night! Nevertheless, the farmers market season is fast approaching - only two more weeks.  These babies are curing as we speak and smell out of this world.  I've still got to paint my metal display pieces and I should be good to go.  I have so many ideas in my head I can't seem to narrow them down to try in real life.  Last year was my first experience in the market venue and, while I got lots of compliments on my set up, I'd really like to increase my sales this year.

        I've heard it said that you should design your market space just as you would in a store or boutique.  To me, I think simplicity is the way to go in a market setting.  My plan this year is to have one unwrapped bar of each scent displayed up front, and baskets with the packaged bars grouped together in the background, or maybe on another table. Confession - Is it bad that it bugs me to see people rummaging through my soap bars and not loving each one like I do?   I know....that's not normal, right?  :)

      Anyway...one of my goals this year is getting out of my comfort zone and bumping up my sales skills. Getting the browsers engaged is not my strong suit , but that needs to change.  I'm curious about my vendor friends out there - what works for you and gets your customers not only looking but buying?  Everyone always says the fragrance draws them in and they oh and aah, but what's your secret for closing the sale?  
Rhubarb n
Sugar 

Comments

  1. I so get where you are coming from. I have a craft show in two weeks and I am working on getting my stock rebuilt. I have the same issue with people not enjoying my soap as much as I do. I have started asking browsers if they have ever tried homemade soap before. It is surprising to me how many older people have not.

    ReplyDelete
  2. I know..even though I want people to appreciate the bars, I feel oddly protective of them...sometimes i'm even sad to see them go. Yep, that's just weird I know, I hope you get everything accomplished for your show. I have some display pieces and wooden soap decks to paint this weekend. These are good things though :)

    ReplyDelete
  3. I love the colors and swirls on this one, good luck at the farmers market! It seams like a great way for people to sell homemade stuff, we don't have that opportunity here in Greece, there are farmers markets every week at the place that I live but you need to be a licenced business or an actual farmer to sell there. There is no option to make stuff at home and sell them legally. I know how you feel, soap making is an expensive hobby and at some point you need to start selling if you want to continue... I participated only once at a similar event last year, some summer craft exibition that lasted 3 days, and mostly with my handmade jewellery. I only brought soaps on the third day, because I didn't think anyone would buy something from me because there were actual proffesional soap makers there and because I only had maybe 20 soaps total. I actually sold 2/3 of it, but I had trouble to set the price for them, because I make them in such small batches and it takes so much time and care to make them and people don't care about that, they see my soaps and the soaps of a soap making business that produces big batches of soap and expect the same price. Anyway, I hope to sell more this year and not just at craft exibition.

    ReplyDelete
    Replies
    1. Hi Ana! I'm glad you posted. I also have trouble deciding on prices...you're right that the price is often the first thing people see. I try to keep my packaging and displays attractive, and of course the fragrance always draws people to the table. I just explain the process sometimes, and that it;s so much more than having something available immediately. I try to express that it's a special craft for me, meaningful. I've come to understand that "price checkers" just aren't my real customers. My true customers appreciate all that goes into it. Good luck to you - getting started is a little scary....if you love your soap you will do well!

      Delete

Post a Comment

Popular posts from this blog

Oh My Goodness - It's been awhile!

Hello Friends -
Long time no see!  Life sure has a funny way of keeping us guessing, doesn't it?  My soaping has really taken a backseat to life in general, but I'm ready to start dipping my toes back in again.  Now that my husband and I finally have our house fully to ourselves, I've been able to devote an entire finished room in our basement for my soaping area.  It's not fancy, but it's a big space and it's ALL MINE!  I can't even describe how excited this makes me, but there's no need - you get it!  

Since the first of this year, I've been struggling with my health; eventually anything beyond the daily basics had started to seem way too overwhelming to tackle.  We'd adopted a young shelter dog just before Christmas -  (Rhett Butler - yes... Rhett Butler! ) but despite how much I loved him, it became too much for me to walk and play with him every day like he needed.  Rhett was blessed, as were we, to go to another family with two young girl…

Sweet as Honey

Hey All! Today I'm sharing a photo of a custom order I created by special request.  This is my Golden Honey soap made with locally produced organic honey and beeswax.  I use fragrance from  Majestic Mountain Sage for this particular soap recipe and it's just perfect for the overall product.  
I created this recipe to showcase the natural beauty of the honey, which provides both nourishment and protection for the the skin.  The natural sugars create abundantly creamy lather that leaves the skin feeling silky soft.  The rich clover honey scent is rounded out with just a touch of almond for a soap that's a luxurious treat to use.  
I posted photos of this soap a few weeks ago when it was first cut.  As you can see, it has cured to a dark caramel color and the fragrance has really held strong.  Although I still tend to struggle somewhat with stamping my soaps, I think this order turned out great with a true country look.  I know my customer loved it, and I plan on making som…

Bubble Party!

Hey All -  I want to share some pictures of the beautiful bridal shower my sister and I put on for my niece last weekend.  I've had the opportunity to make bridal gifts the past few years for my daughter's bridal showers, but "The Bubble Party" was a brilliant idea - courtesy of our bride, Lauren.  She asked me if it was possible to do a "create your own" bath boutique for her bridal shower.  YES!.. And it turned out to be such fun!

Her idea was to have a hands on fragrance bar where her guests could create a personal gift for
the bride, as well as something to take home
for themselves.  I made three batches of CP soap and Lauren chose to make bath salts, sugar scrubs and body butter, with an assortment of fragrance and essential oil choices. We rounded out the theme with sparkling wines and adorable "bubbly" decorations!

This was a party for all ages - both my grandmother and my granddaughter were each able to make something lovely.  (I think I s…